| How To Drive Traffic To Your Website |
The number one problem new website owners have is, "How do I drive targeted traffic to my website?"
A significant amount of time and energy is spent on this single task. A webmaster will commonly focus on:
Allof these methods are viable means of getting traffic. In fact, ifyou're lucky or competent enough to rank well for your keywords in thesearch engines, you'll find that you get a very large portion oftraffic to your website.
- Ranking well in the search engines
- Pay Per Click (PPC) programs.
- Pay Per View (Banner) programs.
- Link Exchanges
- Directory Submissions
What do you do, however, if you rankpoorly or, even worse, don't even show up in the first 1000 results onany of the search engines? What do you do if you don't have a budgetset aside for marketing?
This is where people often turn totraffic exchanges. Quite simply, a traffic exchange is a program whereyou sign up and agree to surf sites in exchange for some credits. Thesecredits are then used when other members of the exchange surf to yoursite.
Now, I'll be quite honest with you, this traffic is nothighly targeted traffic. In fact, if this were your only method ofadvertising your website, you'd probably fail. BUT it is a great methodof getting traffic to your site in addition to the other methods listedabove.
So, why do people use traffic exchanges? Here are a few of the benefits:
- Increaseyour Alexa rating! Did you know that some search engines factor yourAlexa rating into their algorithms? More traffic means higher searchengine placement!
- Increase your branding awareness. Anymarketing expert worth his salt will tell you that branding isextremely important to stand out amongst the billions of websites outthere.
- More traffic equals more sales. A percentage ofpeople surfing will be enticed by your ads and click on them to findout more information.
- Another source of revenue. Many traffic exchanges will actually pay you money to surf. More importantly, as you refer other people to the network, you'll earn a percentage of the money that they earn! It may be small amounts but if you work the system it could amount to a lot of money.
Now, before you head over to Google and search for Traffic Exchange, I'd recommend knowing a few facts:
- Some traffic exchanges are simply out to get money from you and will refer very little traffic to you.
- Some traffic exchanges have poor systems in place to stop cheaters from running programs to increase their credits faster.
- Finally,some traffic exchanges will allow popups, activex controls, siterotators, etc. in their network. Any of these can stop your autosurfingfrom working, or even worse, allow your computer to be infected with avirus.
The bestpart about Traffic Exchanges is that you really have nothing to loseand everything to gain. The worst thing that could happen to you is youget a little bit of traffic which increases your Alexa rankings and youdon't get any money.
Of course, for the system to work, you'vegot to make sure that you do some surfing yourself. The makers of theexchange programs realize this and some of them even have an autosurffeature where you get a reduced number of credits while your browserhappily loads page after page every 10 seconds or so.
About the Author
Geoffrey Faivre-Malloy is a published author, speaker and owner of Make Money at Home Based Business Opportunities, one of the most popular home based business sites on the internet. His favorite traffic exchange is the InfoWizards Traffic Exchange.
Written by: Geoffrey Faivre-Malloy