Image via WikipediaA steady flow of website traffic is the secret sauce when it comes to generating income for your website. If no one visits your site, it will barely have a chance of generating any income for you and will basically end up as simply a static site. Many sites have tried to make money online and failed primarily because they are not able to generate traffic, create a list and then market their products and services to that list.
Ever wonder how some sites are able to drive such huge traffic to their website? Likely, many of them are spending tons of money to drive that traffic to their sites investing in ad campaigns and different types of marketing techniques and tactics. For them it’s all worthwhile because they are likely profitable, big dog websites.
However, if you don’t have those kinds of resources then you don’t need to use those costly strategies. There are a number of ways to generate low or no cost traffic to your website without spending what you can’t afford or don’t have. You don’t have to look far to see the failure statistics for those people who have counted on a big return from high cost traffic generation methods and have ended up losing their shirt over it.
With that said, let’s dive in and discover three excellent ways to generate low or no cost traffic to your website. Even if you only get a small percentage of unique visitors that convert into customers, your return on investment will likely be high enough that it will be profitable.
1. Publicity Is Always Better And Cheaper Than Advertising
For the small to medium sized business (especially one without a large advertising budget), free publicity is an excellent tool you you can employ to help lead your targeted prospects to your website.
You can really generate plenty of publicity for yourself by investing a little time and energy into writing a press release and publishing it with someone like PRWeb.com. The critical key to using this technique is to focus on delivering a solution for a problem your target audience has.
Give the editor who is reading your press release a special angle or a human interest hook that makes your story interesting. When someone reads it, they should easily be able to identify, “What’s In It For Me?”
Then don’t be surprised when someone wants to do a feature story, interview or a review about you or your online business or your product or service or the special result or benefit you offer your customers.
Don’t even be surprised how it can possibly generate interest by the national media when they catch on to your unique or special angle and it gets picked up by newspapers, magazines, trade journals, forums, blogs, chat rooms and discussions boards.
2. Article Marketing Strategy
There are quite a few online e-zines and directories on the internet that will publish content oriented articles you write for free. For the no cost technique of using this method you can write the articles yourself. However, there are many affordable freelance writers who are willing to write for you for a small fee, but if you want to save the cost, I suggest you write those first articles yourself.
The secret to this technique is to write articles that tie to your niche and to the theme of your website or blog. Write about what you know and have expertise on. This way when someone reads it, they will get a feel for your knowledge about the topic which will increase the chances they will go visit your site. The best articles are ones that produce tips and insider secrets about the subject or niche your site specializes in.
When you post your article make sure to utilize the resource box at the end of your article that gives you an opportunity to provide a link back to your site. I would suggest that you use most of this space to tell readers about the benefits and results they will find at your website. This again will increase the chances that they will go visit your site for more great information.
3. Join and Post Regularly on Online Forums, Blogs and Communities
This is a no cost technique and only requires some of your time. As you get familiar with the forum you can share your knowledge and in many cases you are allowed to post your website link at the end of your comments. As you contribute your expertise in many online communities you will be essentially gaining free advertising. The critical key here is to go to the forums where your ideal targeted niche prospects are hanging out.
Once others begin to understand how knowledgeable you are with the subject it will help you build a reputation which will also gain credibility for your website establishing it as a credible business that others can trust. This will increase your visibility and generate traffic to your website.
While powerful, these strategies are just the tip of the marketing iceberg. When you unleash these methods alongside other equally powerful business building techniques, you’ll unleash a powerful combination of profitability strategies.
Kevin Clark is a marketing consultant and founder of several businesses including Clark Marketing Group which has been in business since 1999. He is a past regional winner and recipient of the “Entrepreneur Of The Year Award” sponsored by Ernst & Young and Inc. Magazine. While powerful, this information is just the tip of the marketing iceberg. When you unleash these methods alongside other equally powerful business building techniques, you’ll unleash a powerful combination of profitability strategies. And it all starts when you claim your free video training (a $97.00 value) at http://www.ProfitableBranding.com
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