Can anyone please advise on how i can get to grips with advertising rates, website traffic estimates etc?

Question by DavidM: Can anyone please advise on how i can get to grips with advertising rates, website traffic estimates etc?
I have a really good idea for a useful website and would want to sell ad space to at least pay for the site and hopefully do a bit better. I know there are cpm rates (cpc etc) but are there any “benchmark” criteria advertisers look to establish or what “traffic” estimates would i have to show them? Many thanks for any responses.

Best answer:

Answer by ThinkPad
For website traffic check out www.alexa.com

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