Traffic Exchanges – Are Traffic Exchanges Of Real Value?

Are Traffic Exchanges Of Real Value?

Traffic Exchanges have been around a long time, some
individuals have used them to great effect while others have
had little or no impact. Don’t get me wrong there is a
place for traffic exchanges however if you are serious about
solid organic search traffic you may be better off not using
one. I’ll explain.

The basis of a traffic exchange program is simple: your
site is shown to someone else (another network member) each
time you view another site or two other sites. Some
exchanges work on a 2:1 or 3:1 ratio that is for every three
sites you view they will show your site once on their
network. All of this is free because you are participating
in viewing other member’s sites as part of the program. The
criteria for getting page views of your own site is that you
must stay on each site you view for a specified time say
15-20 seconds in order to get your viewing credit. Each
time you do this, you receive a credit. Remember though
that you are viewing sites in a network and that those
credits you are accumulating are being viewed by members
just like you who are in just as much of a rush to get to
the next site as you are.

What’s the problem with this you may ask? Simply that the
page views that you are working so hard to get are not being
viewed by potential buyers of your products but by other
members whose sole interest, like you, is to accumulate as
many credits as possible. Not an especially great use of
your time unless you consider getting high traffic to your
site is your only concern. It could very well be that your
only consideration is to have a high ranking in the traffic
ranking sites. Then utilizing a click exchange will get you
there with a lot of hard effort on your part.

A traffic exchange can be helpful if your target market is
other website owners in your niche as they will have to view
your site for at least 20 seconds. If your product is
worthwhile and you have a compelling message you may get
sales from those views.

The point I am attempting to make is that traffic exchanges
are not the best value for getting quality views and
potential buyers to your site. Spend your time instead on
developing your keywords and META tags for the search
engines, as they will be your best bet in getting the
appropriate traffic to your site. There are some great
books and sites available to help you get better rankings on
the search engine sites.

Rick Carbone has been the principal editor of
www.homebusinessresearch.com since 1999. Home Business
Research is a top home business informational website
focused on the development, management and marketing of
online home business and work at home opportunities in
addition to extensive information on Internet marketing at:
http://www.homebusinessresearch.com/marketing/internet-marketing.html

For the current list of the best user-rated Traffic Exchanges, go to our home page at Top Traffic Exchanges